High-quality craftsmanship, tested for long-term comfort / durability 

Wide and varied design range (styles, fabrics, colours, sizes) 

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Competitive/affordable pricing due to lower overheads online 

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Convenient home delivery and professional assembly 

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Friendly, expert customer support who can guide you on style, sizing, materials 

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Easy, transparent returns or exchange policies 

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24/7 online shopping — shop on your own time 

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Ability to read customer reviews and make informed decisions